Why Multicultural Markets? It's simple - the market we serve has become more diverse than ever. These resources help you get to know your community and offer insights to help you serve your clients better.

These significant changes in demographics can open new opportunities for your business. As the multicultural population and their wealth grow, so do their needs for financial protection. There is no time like the present to begin building strong and trustworthy relationships within these markets!

To support our firms’ efforts in serving diverse markets, MassMutual has developed materials to help you connect with multicultural consumers and business owners. We offer insight guides for advisors and in-language product brochures, presentations, seminars, videos, digital assets in various languages – all with images that reflect the cultural market you serve.

Start by watching these producer-use only videos featuring Multicultural sales expert, Michael Soon Lee.

• Video | Multicultural 101 - Part 1 (MP4) - Duration 07:38
• Video | Multicultural 101 - Part 2 (MP4) - Duration 06:40
• Video | Multicultural 101 - Part 3 (MP4) - Duration 06:36

Questions? Email us at MarketingMMFA.