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Business owners overview

Your business is your passion, helping you protect it is ours

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For over 170 years, MassMutual has helped people like you build, grow, and protect their business. Check out our resources and when you need some help, you can count on our financial professionals to provide the solutions that meet your unique business needs.

 

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What do business owners want in a financial professional?

MassMutual financial professionals are experienced in working with business owners and many are trained and credentialed to meet your unique needs.

They are also business owners themselves, so they understand the sacrifices you make day in and day out to be successful.

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86% of business owners want a one-stop shop—a professional who can address both business and personal planning.1

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70% want a Quarterback—a single professional who can coordinate their planning needs with all other advisors.1


View the 2022 MassMutual Business Owner Perspectives Study

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Consider these questions for how to protect your business and shape your future.

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Business owners and entrepreneurs: This is YOUR podcast, focused on the challenges you face growing, sustaining, and ultimately exiting your business on YOUR terms.

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FAQs

Your business may be your most valuable asset, so it’s important to have a proper understanding of its value. When you know what your business is worth, you have a more realistic perspective from which to plan for the future direction of the business, as well as the future income needs of you and your family. Once you know the value, you can put in place more effective strategies for future business growth, succession planning, retirement planning, and estate planning.
There are different ways to value a business and the purpose of the valuation will dictate the method that is most appropriate. Valuations are often based on the key financials of the business, the industry in which the business operates, comparable sales of other businesses, and the operational performance of the business. Collectively, these factors determine a business’s “enterprise value.” Furthermore, valuation methods used by credentialled appraisers typically fall into three categories: asset, market, and earnings.
Intangible assets account for as much as 80% of a business’s value1. These intangibles are known as the “Four Capitals”: Human capital: the caliber of your management team and employee talent; Customer capital: the loyalty of your customers and their likelihood to deliver recurring revenue and referrals; Social capital: your brand recognition and reputation in your community; and Structural capital: the written documentation of what makes your business unique, such as patents, trademarks, policies and procedures, and standard work.
For general business planning purposes, a valuation conducted by a CPA or financial professional may be sufficient. If a certified valuation is needed, be sure that any firm or individual you hire has the proper credentials, such as: Certified Valuation Analyst (CVA), Accredited Valuation Analysis (AVA), Accredited Senior Appraiser (ASA), or Accredited in Business Valuation (ABV).

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